Conscious living creates sustainable fashion. Gone are the times that people buy mindlessly, shopping can be therapeutic to many but a disaster after the first wash. Good is never cheap, consumers are now becoming mindful about their purchases. AION as a brand is carving its own niche path to successfully providing quality, aesthetic value and an eco-friendly approach.
With the travel mania for the new age consumer, they no longer want to have heavy suitcases they prefer fewer clothes that can imbibe a sense of identity overtime. By sourcing from textile factories directly and using multimedia, Sonal Bhandarkar the founder at AION is helping reduce textile waste and create quality fashion-wear.
The only time when we come together is at the dinner table, another integral part of our lives and the experience we provide to our family or guests by giving them a glance into our personal taste and style for cutlery. Sonal believes giving attention in everyday living includes the way we lay the table, and therefore AION owns handmade and locally crafted stoneware and serve ware cutlery to accessorise our dining experience.
Fast fashion is slowing down and organic choices are becoming preferences in this urban environment, its important that brands become game changers by providing the better options. The struggle remains to compete with mass products that are easily available as the shift in mindset will only come from perseverance. Dressing up by being environmentally responsible and having more in less can also be fashionable ideologies and that’s the vision at AION.