For the caveman, housing means a form of safety and protection. Flintstones was the first ever cartoon that helped audiences of all ages realize that even cavemen can be fashionable. Between furniture that was only a means to accommodate to our daily activities such as eat, sleep and work it transformed to asset value in the age of the Jetsons. With fast pacing cities and shrinking houses, furniture becomes a major point of lifestyle discussion. Just like how we feel adaptability is essential for long term relations, protean furniture is essential for waking up and not bumping into the edges of a center table, running into a bed or only having space to be friends with your own work desk.
A regular built up 650 square meter home in Mumbai city would be 300 carpet and within that space fitting your dreams of a large king size double bed and a dining table would leave you no space to twirl around. When furniture starts to transform into a space saver and provides multi- utility purposes it becomes a protean chattel. This concept has been introduced by the founders at Rcube Furniture, Richa and Manas Shah who rediscovered the sense of smart living. Most work in our daily lives requires outsourcing, with this in mind they plan to create modern furniture which can be your “Alexa” side table, not only does it rise up to becoming your dining table with your voice recognition it transforms into a desk if you need to work a little longer before you sit for dinner. These prototypes are chattels as they are assets that make your lifestyle more convenient for the new age consumer who is physically less active and mentally consumed. This gave rise to putting a team together that can provide prototypes with at least three variations and to further customise to the clients convenience. The team was the greatest challenge as the carpenters tolerance to regular furniture and shifting to visualising 3d foldable furniture is like placing Fred Flintstone with his mace on an escalator! Their advantage was being a first mover so they could take their time to ensure the quality; they only use plywood and solid wood and a 5 year product life which falls under long-term use furniture. With competitors who may provide similar furniture with lower quality and shorter shelf-life they remain the leaders in their segment.