If you’ve spent hours watching beauty videos and tutorials on Instagram or even YouTube, and always wonder why your eye makeup is never as LIT as the beauty bloggers claim it will be, the problem could be in the way you prep your eyes. Eye primers are often the underrated hero product that is responsible for envy-inducing makeup looks online. In fact, we’ll consider it a serious offense if you’ve still not invested in one. Why? Because it prevents eye makeup from smudging, shifting, and melting.
What it does
- Fills in fine lines and creates a smooth canvas for your eyeshadow thereby eliminating the chance of it creasing.
Increases the longevity of your eye makeup. It is especially important for people with oily eyelids, since primer prevents the natural oils on the eyelid and around it from messing up your eyeshadow. Not only will your eyeshadow last up to 10 hours, it will also last without fading, creasing or feathering away.
It is a messiah product during intense summers. Eye primers are like double-sided tape. On one side they cling to your skin without budging, and on the other, they hold on to your eyeshadow, eyeliner, the works, all without creasing or fading.
- It enhances and brings out the intensity of the colour of your eyeshadow such that it looks true to the shade in the palette.
How to buy one
The most important feature you need to look for when investing in a primer is its viscosity. Viscous primers generally, last longer. The thicker the primer, the more durability it adds to your shadow. Creams and mousses are thick and viscous, and might weigh down your lid a tad. Gel primers, on the other hand, are extremely light on application but have the right thickness to hold their ground.
The next thing you need to check when you’re looking to invest in a primer are its ingredients. Although most eye primers these days are hypoallergenic and do not irritate the eyes, people with sensitive skin must check out the ingredients carefully. Most eye primers are silicon-based because they are easy to blend and also make your skin feel silky and luxurious. They form a barrier between your skin and your eyeshadow, which is why they can’t be used on a regular basis without running the risk of blocking your pores. However, as long as you don’t use them every single day and are committed to a thorough cleansing and skincare routine, there’s nothing to worry.
So get those credit cards out ladies, because here are some of the best primers (Read here) money can buy. Happy shopping!