The one brand that the so-called Instagram generation is familiar, when it comes to watches, is Daniel Wellington. One that adheres to accessory lovers who believe in minimal and sleek designs, this Swedish watch company has come a long way. Owner Filip Tysander started this now-multi million dollar company inspired by a British man (also the brand’s namesake) he met in 2006. The Englishman wore a Rolex with a classic Nato watch band; and that gave Tysander the idea of manufacturing affordable, preppy yet quality watches. In about 5 years, Daniel Wellington became one of a I-gram’s favourite online store. But the company got a further boost when supermodel Kendall Jenner was announced the face of the brand last year. Now if you’re one to follow the blogosphere, you’ll know that this is a brand Indian bloggers are almost-obsessed with. Which is also why it’s pretty popular among millennials in the country. And now, as part of Daniel Wellington’s expansion plan of owning 300 flagship stores worldwide, DW is opening a store in India. Launching in the art district of Mumbai i.e., Kala Ghoda, Daniel Wellington store opening is on February 17. Who else is super excited (we hear you, people)? Also, talk about Fort, Mumbai, turning into a shopper’s haven.
While we love the timeless wrist candies by Daniel Wellington, we’ve also got to mention about Daniel Wellington’s almost-perfect Instagram feed (you’ve got to see it to believe it). But before we digress, take a look at our best picks from the brand’s range, both for men and women. Want to amp up your basic look with a sleek watch? Go take a look.