Everything in the 21st century has so much to do with technology. And if you’re a keen fashion observer, you’ll realise that technology has infiltrated in this sphere as well. With emerging concepts and trends, people are now open to experimentation when it comes to embedding new technology in fashion. And this is not only in haute couture, wearables, or sustainability but also in how fashion is presented to the customer. There are many brands and online stores that have tried their hands at innovative videos. But in India, the one who’s been a pioneer in this domain is Flipkart.
Flipkart certainly stepped up in the game last year by introducing the 360-degree video during their end of season sale. And now, the brand is back at it with their latest visual take on fashion trends. In a rendition of Mera Joota Hai Japani by singer and music composer Arjun Kanungo, the video showcases a number of outfits as the characters groove to the song. The spherical 360-degree video allows viewers to browse the scenes (as well as outfits) in panoramic views from multiple angles. This digital marketing concept is definitely a smart use of technology. Also, it’s a perfect way to interact with and entertain the consumer.
We at WODROB think that innovation in fashion through such videos is definitely great brand promotion. It’s also an impressive method to display trends and reach out to the masses. Giving the viewer an in depth into the story, this video provides an incredible experience. Ought to say that with the introduction of such videos, we’re certainly taking a step ahead in fashion.