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Payal Singhal And Desai Foundation Teamed Up For Women Empowerment

Payal Singhal And Desai Foundation Teamed Up For Women Empowerment

Fashion Designer Payal Singhal unveiled her latest collection in collaboration with the New York-based Desai Foundation through a trunk show yesterday at the Alhambra Room, St.Regis. One to uplift women and children through various community programmes, Desai Foundation also aims at elevating health and livelihood across India and the US. Through their vocational sewing programme, a number of women from the rural zones of Gujarat have achieved an opportunity to create these incredible products.

Team WODROB caught up with the ace Indian designer to know more about the line. On being asked about the inspiration behind the label, Payal explained, “It was more about the charity, dedicating two of our prints to create products that would be accessible to people from all walks of life. We also introduced men’s accessories, kidswear and stationery for the first time.”

On inquiring more about this collaboration, we learnt that Payal was very keen to actively participate in benefitting the society and was already involved with this Foundation from the past five years. Once she met Megha Desai, the President of Desai Foundation, last year, the duo brainstormed to develop this unique concept of fashion for a cause. Payal stated how it’s not only about providing financial support to these women, but also giving them a sense of empowerment and self-worth.

Team WODROB spotted exquisite ties and pocket squares, gorgeous scarves, lehengas, overnight bags, makeup pouches and pretty diaries in this exhibit. With an array of products to choose from, we personally loved the khaki, anaar and mor printed soft travel pouches. The highlight of this collection, though, was the lotus motif, one which Payal incorporated along with her signature prints. She revealed to us that the lotus was of utmost significance for both Desai Foundation and her namesake label. Why? Because both the brand and the NGO are of the belief that the lotus blossoms under any environment and similarly, this programme will enrich the women associated with it.

The designer also shared with us that ‘individualism’ and ‘mix-match’ are THE trends to watch out for in ethnic wear this year. Payal emphasised on how one should invest in wardrobe building pieces and also a few statement pieces.

The Payal Singhal X Desai Foundation collection will be launched in New York in October and a part of the earnings through the retail of these products will be donated towards the foundation.

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