“We don’t think you should take anything very seriously,” said Sonali Pamnani of The Meraki Project. And that’s also what her fall collection at Day 1 of Lakme Fashion Week Winter/Festive 2017 incorporated this time around — an easygoing, quirky and playful sartorial vibe. This season, her show was inspired by the carefree life of kids, and youthfulness, as well as playfulness in terms of silhouettes and colours, was what this creative presentation was about. Using tussar, crushed silk, and organic cotton as well as upcycled fabrics, Sonali kept to her collection template that has always comprised easy separates, midi dresses, lightweight waistcoats, and reversible jackets.
One saw drop-waist midis, wide-legged jumpsuits and dresses with frilled hems among other things in her collection. A melange of hues in Little Hearts ranged from cheery yellows to reds and blues as well as greys. Even the detailing was well thought of given the theme — surface texture, frayed patchwork strategically placed on the shoulders, and embossed doodles and paintings on pockets of the outfits and more.
We caught up with Sonali Pamnani of The Meraki Project to discuss her collection and know about her LFW presentation Little Hearts. Excerpts from an interview.
1. Give us an insight of the inspiration behind your W/F 17 collection Little Hearts.
The collection is highly inspired by all things related to kids. We’ve taken inspiration from how kids think, the way they doodle and sketch, also their imagination and approach to life.
2. Your past collections, especially last year’s collection at LFW 16 had fun hues, ikat prints, and easy silhouettes. Little Hearts has a playful aesthetic to it too. Is that a signature theme that we’d find in The Meraki Project piece?
Our collections do have a playful undertone to it because we don’t think you should take anything very seriously. It’s all about having fun with fashion and that’s what we try to incorporate in our collections and garments.
3. Talk to us about the fabrics you’ve used for fall.
For Fall 17 we’ve used crushed silk, tussar, organic cotton, so we’ve tried to mix and match a lot of different fabrics. We’ve also upcycled a lot of fabric from our past collections.
4. Who is The Meraki Project muse… what’s the target audience the brand looks at?
So The Meraki Project’s muse is anyone between the age from 18 to 80. We don’t like to make clothes only for a certain age group. It’s for anyone who likes to have fun and would like to experiment with different textiles.
5. Tell us about the expected price points for this season?
This season, our price points are from Rs 5,000 to about Rs 10,000.
6. You’ve upcycled ikat textiles this time around; is sustainable fashion an aspect this brand pays heed to?
Since we’ve started our brand, The Meraki Project has always been about upcycling and using sustainable textiles in different ways possible. In fact, we also try and minimise the waste that we produce in the factory.