It almost felt like a revelation when Adidas announced their partnership with Parley for the Oceans, a marine non-profit organisation, in 2015. The one-of-a-kind collaboration marked the creation of a unique shoe made from ocean plastic waste. And while this style was made available to international consumers in the month of May this year, Indian buyers were still awaiting its arrival. What seemed like a long wait has finally come to an end thanks to the launch of the Ultraboost Uncaged Parley in India. You can now buy it online on e-commerce store Myntra.
The off white and blue running shoe reuses 11 plastic bottles per pair and features lace, heel lining, and sock liner covers all made from other recycled materials. Priced at a whopping INR 21,999, it’s obviously a tad expensive for athletic shoes. Nonetheless, if you are a sports enthusiast who’s also into sustainable fashion and are looking for a pair that’ll last you a long time, we think your search has ended.
Keeping in mind the larger picture, the clichéd truth is if the oceans die, we die. The directness of this statement is alarming enough to adopt eco-fashion. While slowing down the pace of our buying is important, it’s not the only way out. The kind of products we invest in is equally relevant. Adidas is one among many fashion-conscious brands that not just helps in making our oceans clean but also recycling it into a product. And the German sportswear brand claims of producing a million pairs by the end of this year.