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Amazon India Fashion Week 2017- An overview

Amazon India Fashion Week 2017- An overview

Standing in between futuristic style yet traditional in form, Indian fashion surpassed yet another landmark in the industry with the Amazon India Fashion Week, 2017 held in Delhi. The five-day celebration of style and glamour finally comes to an end and we here give you a low down on what happened.

Organised by the Fashion Design Council of India, the fashion week showcased nearly 70 designers in the span of six shows. With modern interpretations of the traditional look to sustainable materials championed by designers, this fashion celebration was like one never before. With the sari being interpreted in contemporary ways and eco-friendly methods being stood up for, the autumn/winter collection left little to be desired.


Tarun Tahiliani and Amit Agarwal created a dramatic interpretation of Amazon’s new theme ‘Fresh New Look’ by bringing out the novel outlook of women today through their collection. Pranav Mishra and Shyma Shetty made quite the statement with their ‘burqa dress’, directly addressing Trumps ‘Muslim Ban’. Designer Siddhatha Tytler took inspiration from an ‘after-life’ perspective for his collection. Several brands adopted the International modus and made their collection read-to-buy post the show. There yet were a few more highlight we think that are worth mentioning. Read on.

A Handloom Homage

Commencing with collaborations like Good Earth and The Handloom School of Women Weave the AIFW 2017 kick started the handloom trend, one we see taking off in a big way. Showcasing designers like Eka, Neeru Kumar, Rajesh Pratap Singh, Rohit Bal, Sanjay Garg and Suket Dhir, this weaving magic was a sweeping hit. Many designers came out in complete support of the traditional yet dying business of weavers and the handloom industry. From fabrics like linen and cotton derived organically to earthy hues, designers at the AIFW interpreted this traditional wear into modern and imaginative ways. From bandhgalas for women to boxy silhouettes to onyx, ecru and charcoal coloured peplums, this unique yet welcoming move became quite the trend. ‘Handloom’ is the hashtag to look out for (at least for a while).

The Vogue Sari Fiesta

On completion of ten years, Vogue India took to task the idea of empowering women via Vogue Empower by highlighting the sari. The show kicked off with a gorgeous Monica Dongra singing in a dreamy white sari while the models paraded various saris with ingenious design and work. From feathers to bell-sleeved blouses and layers galore, the Vogue Sari Fiesta was seemingly a highlight of AIFW 2017. From urban interpretations of the sari drape to floral and gold embellishments the ramp was taken over by the #saritrend in a big way. With a myriad of draping styles and several permutations, the sari yet again proves itself in the universe of fashion.