Looks like Patanjali Ayurved has truly understood the potential of ‘home-made. The leading brand has already made a mark as one of the fastest growing FMCG companies in India. Taking this a step ahead, the brand is now set to enter the apparel industry. This ‘swadeshi’ clothing line by Patanjali Ayurved will constitute of kidswear, ladieswear, menswear, footwear and accessories. Catering to kids, sports enthusiasts and the health-conscious crowd, this brand will manufacture sports and yoga clothing too.
The ‘Swadeshi’ Label
If you’re wondering what it will be called, we’ve heard ‘Paridhan’ (meaning apparel) is an option for the brand’s title. This word does serve the feel of a homegrown apparel label. With value-for-money products in almost every category already, the clothing line will be pocket-friendly. An already-existing loyal fan base is a plus point for Baba Ramdev’s plan to beat multi-national companies. The clothing line with its Indian aesthetics will attract Indians as well as foreigners. According to a recent report by India Today, L Catterton private equity fund, which is co-owned by Louis Vuitton, offered to invest a whooping amount of USD 500 million in Baba’s self-proclaimed ‘swadeshi’ label months ago.
With a plan to launch its garment manufacturing business by November 2018, these products will be launched by January 2019 latest.
Baba Ramdev’s Patanjali Ayurved Is All Set To Launch A ‘Swadeshi’ Clothing Line