It’s role reversal time as American fast fashion retailer Forever21 has now slapped Gucci with a lawsuit asking protection against Gucci’s trademark of “a parallel stripe design of alternating bands coloured blue-red-blue and green-red-green.” The lawsuit filed last Monday is a continuation of the chain of accusations thrown by Gucci since last December. Earlier this year, the Italian design house sent cease-and-desist letters asking Forever21 to remove “any and all use of” coloured stripe pattern (trademarked by the Gucci) clothing from their collection both from online and offline stores.
The items in question are a choker, satin bomber jacket, striped sweater with an embroidered tiger, metallic faux leather bomber, and a floral bomber jacket. Forever21 has repeatedly defended their side claiming that countless third parties use the decorative stripes in their clothing. They also mentioned that Gucci alone should not hold a monopoly on the design. Moreover, such designs are a hit with the masses and in no manner confuse the consumer between two brands. The matter will be represented before the U.S. District Court for the Central District of California’s Western Division.
This isn’t the first time that a fast fashion brand has been accused of replicating designs or copying motifs used by a designer label. Earlier this year, Puma filed a copyright and design patent infringement against Forever21 for duplicated their infamous FentyXPUMA Collection by Rihanna. But another interesting fact is that, Gucci has also been called out for plagiarism recently. According to a WWD report by Patty Huntington, Gucci has been accused by Bali-based New Zealand artist Stuart Smythe and Australian graphic designer and illustrator Milan Chagoury for stealing their logos and using it in the label’s Resort 2018 collection.
That said, it will be interesting to watch how the Gucci-Forever 21 case takes a turn, considering both are highly successful brands in their respective markets.