Earlier this year, we reviewed French luxury leather goods brand Longchamp’s fall 2017 collection. In the same article, we gave you an insight on the opening of the second store in the country. So all you Mumbai peeps, it’s time to rejoice. Longchamp’s made its long-anticipated entry into Mumbai yesterday and must we mention it’s been worth the wait.
The French brand exhibited their Fall 2017 collection for both men and women at their second India store on the ground floor of Palladium Mall, Lower Parel. We entered the space to view the women’s bag collection, that included the infamous La Pliage, Penelope, Roseau and Le Pliage Cuir bags along with other accessories, carefully placed according to the themes. Their 3D bags stood out because of its lightweight despite it being made out of leather. The newest addition to the line was the L’Effrontée, that steers away from Longchamp’s classic aesthetics. These sling bags are slightly edgier and are the perfect arm candy when you’re out for dinner. Longchamp’s highest-selling nylon bags that are also foldable, were displayed quite tastefully on a wall, showcasing its vibrant colours.
Moving away from the women’s handbag, the men’s section had a display ranging from backpacks, laptop sleeves, wallets to even briefcases and document holders, each elegant, versatile and highly functional. The brand also launched the exclusive, limited edition ‘The Peacock Majestic Le Pliage Héritage’ and ‘India the Vibrant Le Pliage Héritage’ bags to mark its first anniversary in the country. Sophie Delafontaine, Artistic Director of Longchamp, created these inspired by peacock feathers and the colours of Holi.
Speaking about the brand’s launch in Mumbai, Radha Kapoor Khanna, Founder and Director, DOIT Retail Brands (I) Pvt. Ltd, stated, “We are extremely excited to have brought Longchamp to Mumbai and are even more thrilled today that this store is inaugurated by Sophie Delafontaine. This reiterates Longchamp’s belief in this promising market together we are committed to make this Parisian brand a truly loved one for its quality, craftsmanship and dynamic elegance here in India, as it is world over.”
With this new store, Longchamp is only paving the way to make its presence felt across in India in the near future.