There are many in India who have been labelled as style icons, but if we have to pinpoint a duo that stand out from the crowd, it’s got to be sisters Rhea and Sonam Kapoor. While their style associations have always helped create #OOTD inspirations, they’ve now also added to the list of many reasons to look uber-chic. Turning their sisterhood into a business partnership, the two launched their much-awaited brand Rheson, at Shopper’s Stop, Malad (Mumbai), on Friday May 12. Honestly, we wonder why this collaboration took so long, but like they say better late than never, right!
Given Sonam’s inclination toward couture when it comes to personal style, we had expected the brand to be the same. But far from it, Rheson is targetted as “accessible, affordable glamour”. Along with a team of designers, Rhea and Sonam have created the Rheson range keeping in mind pieces that “every girl should want to wear and feel comfortable and beautiful wearing.” Remember the denim jacket Alia Bhatt wore to the Justin Bieber concert? Well that was from the brand too.
The prices of this line, which we hope will also be available soon on the Shopper’s Stop website, start from Rs 400 to Rs 4,000. Working with prints nostalgic of their childhood, the pieces will include both Indo-Western as well as skirts, T-shirts, tops and sweatshirts. You’ll find drop shoulder tees with quirky prints in knit to layered bodice dresses in mogra prints. In case you missed out on all the fun at their launch party, we suggest you take back a bit of the fun to your closet by shopping from Rheson at your nearest Shopper’s Stop store.
Check out the stylish sisters talk about their brand.