Soft cotton, sustainable fabrics, Indian weaves, fine tailoring and a playful vibe is what Trunk Show 2017 had in store for all of us. In its 5th year, this two-day fiesta was curated by Praneeta Diwanji who brought in a mix of popular and new labels. This overlapping mix of old and new names included Aaylixir, Artisau, Cord, Aureole, House of Behram, Khadijeh, Cord, Pause, The Plavate, Three, besides Trunk Show regulars Love Birds, Akaaro and Runaway Bicycle. Japanese snacks by AMAI, Jewellery brand Kichu and Shoe brand Rakshanda along with bags by Oasis and Vitasta were also there.
The proceeds go towards raising funds for Concern India Foundation, a non-profit organization which supports over 360 different NGO’s & programmes at the grass root level in the field of education, health and community development across the country.
Go through our list of handpicked young brands to get the essence :
Afsa Mir Ali & Khudaija Ali Mir launched Khadijah in 2015 with the promise of delivering elegant clothing. For the trunk show, they displayed a capsule collection, ‘Sahulat’, which is luxury pret clothing guaranteed to keep you looking stylish and relaxed all summer long. Designed with handwoven cotton, the fabrics are made with fine thin weaves which are effortless, multipurpose and elegant at all times. They’ve incorporated both bright and subtle summer hues for anytime wear. “We launch a collection twice a year – summer and the festive line!” added Afsa as she mentioned that the brand now also retails out of Aza, Ogaan and Elaan.
Style USP: Elegant Indian clothing that never goes out of style.
Featured in Vogue’s 26 designers under 26 list, footwear designer, Rakshanda Hussain discovered her love for making shoes at 21! Till then she dabbled in various art fields like writing, stage acting poetry and so on before realising where her true passion lay. “I have always loved shoes. Even before I designed shoes, my wardrobe was filled with almost 90 pairs of shoes picked up from different parts of the world.” Her shoes like her logo have geometric details, which is her style stamp, differentiating her from other brands. From creating a design to elaborate material selection, every detail is given absolute and utmost attention to bring about an exquisite pair of handmade shoes, one for every occasion and outfit.
Style USP: Rakshanda’s shoes are super comfortable to wear – be it flats or high heels.
House of Behram
Androgyny and sporty is the promise that Mannat Atwal brings to the table with House of Behram. Why the name, her grandparents came from Behram Sarishta and Behram, both of which are villages in Punjab. Her first collection LINEAR was an ode to lines. “In art, lines are where creation begins! The collection was inspired from the 1940’s, which saw a change in the dressing of women from extremely feminine to that modelled after utility clothes! That has been picked by us and reinterpreted in our own way.” We are looking to dress a certain kind of woman through her day with a chic utilitarian collection which would cater to her work and leisure wear needs. Our designs are conceptual yet wearable. Each design carries an underline character of strength and confidence.
Style USP: An unconventional take on women’s dressing.
Divorce lawyer, Aditi Mohoni decided to follow her passion for clothes and started Aureole with her partner Kunal Virwani. A road trip through Gujarat propelled the two towards Khadi and Aureole’s first collection was made using that. Launched in February 2016, the brand’s essential philosophy is humble, simple and looking at handspun luxury that is sustainable. “We are showcasing at the Trunk Show for the first time. We are very excited because we want to meet our customers, get feedback and feel how they respond to our collection.”
Style USP: Beautiful clothes to live in – is their signature line and that’s exactly what you should expect from Aureole!
After leaving an exciting career of art direction for Mudra DDB, Preeti Verma started Runway Bicycle in 2013. The concept for their latest collection called ‘Goodnight at 6 AM’ is designed to address the easy weekend vibe. The clothes are designed in a minimalistic manner, made of clean lines and simple fabrics, reflect the brand’s philosophy of being free and careless! Verma likes exhibiting and taking her brand to multiple cities across the country. “We always add in 10-12 pieces of our forthcoming collection to test what our customer thinks!”
Style USP: Minimalist clothes with a hint of cheery old times.
Akaaro was started by Gaurav Jai Gupta in 2010. Akaaro means ‘the alphabet’ in sanskrit and staying true to its name innovates Indian fashion by designing and developing original fabrics in-house at the studio workshop in New Delhi and engineered garments that are one-of-a-kind timeless classics. It interprets Indian textile in a fresh, new contemporary manner by drawing inspiration, not from tradition but from harmony and balance; handcrafting each garment from yarn to a finished piece of clothing. The repertoire of collections includes textiles, sarees, womenswear, menswear, installations and home furnishings. Gupta loves the trunk show and vows to be a part of it every year.
Style USP: The cross fertilisation between the fabric and the silhouette.
“The Trunk Show was the very first show I did in Mumbai and it was very well received. The crowd that comes into the show is different – 80% of those who walk in, buy something – unlike any other exhibit! They don’t haggle or bargain and they know what to expect. The clothing is more western, ready to wear and without too much surface ornamentation or bling. It’s a clutch of designers that all hold the same philosophy.”- Gaurav Jai Gupta.