In our ongoing series titled Fashion Insider, we get in touch with people working behind-the-scenes in fashion to know all about making a career in the domain, how they became successful, the hardships they face, job perks and more.
How long have you known Riya for? Also, how exactly did you land this job?
What has been the best part of your CIAC journey?
Mentioning just one part wouldn’t do justice to my entire CIAC journey. Every moment, every experience has given my career a new direction. And that’s what I feel is the best part of my journey.
Blogging is a growing profession in India but it’s still pretty unconventional. This also stands true for a blogger’s manager. What do you think is the scope of this profession in India?
This industry is booming and demanding. The opportunities are immense as bloggers have established their brand. Also, the versatility of this profession brings in the need for people like us, who can take care of the diverse aspects involved in this career.
Do you recommend being a blogger’s manager as a full-time career option?
Yes… any day. Only if you’re willing to give your heart and soul to it.
The industry is huge now with upcoming talent kick-starting a blog every other second. How do you manage to maintain the top position in the Indian blogging sphere?
Being true to her work and doing justice to the expectations of the brand is what that keeps Riya on the top position.
Are there any pressures of being a blogger’s manager? If so, how do you cope up with it?
What are the perks of your profession?
What is the one thing about your job that no one expects?
Ummm… can’t really think of one right now.
We know that Riya Jain’s style is a mix of chic and girly. What is your personal style like?
My style is anything that gives me a sense of comfort, be it jammies at home or a short bodycon dress to a work, party or event.
As a viewer, we only get to see the glamourous side of the blogger. What is Riya like IRL?
Instagram tends to portray just the glamorous side of Riya’s personality. But in real life, she is just one of us… a girl who gives importance to her family as well as work, ambitions and bucket list goals.
This interview has been lightly edited and condensed for clarity.
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